CapitaMalls Asia, Westgate
SMRT Concept MRT for Westgate
How do we communicate the unique features of the Westgate brand to the audience in a unique manner?
We went experiential in our creative executions.
Each train cabin is transformed into what the audience can expect to experience in Westgate. No cabin designs are alike in the same train.
In short, we brought Westgate Kids Club, Westgate Wonderland, the mall’s shopping, and dining experience into the trains, straight to where the commuters are.