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Westgate MRT Concept Train

Client
CapitaMalls Asia, Westgate

Type
Outdoor Campaigns

Scope
Creative Design
Outdoor Advertisement

Background

SMRT Concept MRT for Westgate

Challenge

How do we communicate the unique features of the Westgate brand to the audience in a unique manner?

Solutions

We went experiential in our creative executions.

Each train cabin is transformed into what the audience can expect to experience in Westgate. No cabin designs are alike in the same train.

In short, we brought Westgate Kids Club, Westgate Wonderland, the mall’s shopping, and dining experience into the trains, straight to where the commuters are.