Image
Top
Navigation

Westgate Great Singapore Sale 2014 Campaign

Client
CapitaMalls Asia, Westgate

Type
Shopping Mall
Integrated Campaigns

Scope
Creative Strategy
Print Advertisement
In-mall Advertisement

Background

The first Great Singapore Sale (GSS) campaign for Westgate.

Challenge

Our client gave us a general direction of ‘The Art Of Living’. How do we top our client’s expectation on the creative execution when they’ve set a direction for us?

Solutions

To stand out from the crowd of other GSS campaigns, we made our creative ‘pop’. Our conceptualised creative campaign communicates that whether it’s IT and electronics, F&B or fashion you are looking for this GSS, you can find it all by heading west. To Westgate.