CapitaMalls Asia, Westgate
Creative campaign 2015 for Westgate.
After working on the account for 12 months, how do we keep the creative ideas fresh?
Keeping the ideas so fresh, we got them blooming. Naturally.
We trace the growth of Westgate as one of CapitaMall Asia’s flagship shopping malls like a blooming flower: Fresh, natural and elegant.
And for the next 12 months, customers can experience a range of celebrations at the mall, starting with their anniversary festivity. This communication idea is carried on visually throughout its various campaigns such as Christmas, Lunar New Year, etc.
The mall’s tagline: The City’s Best Now At Westgate, is retained for consistent brand positioning purposes. However, we added a Live The Fantasy communication message to tie-in with their 2015 branding of whole year round celebrations. This brand direction dictates the visual execution and direction where the imagination of our audience is fired up as we inspire them with new fashion and lifestyle trends.