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Singapore Cable Car Superheroes Campaign

 

Client
Singapore Cable Car

Type
Place of Interest/Tourist Attraction

Scope
Creative Strategy
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Background

Asia’s first DC Comics superheroes-themed cable car experience in Singapore.

Challenge

The theme is already set. Justice League’s fearless foursome of Superman, Batman, Wonder Woman, and Green Lantern are ready to defeat the evil Joker and everyone can play their part by joining them at their base in Mount Faber.

Solutions

We took the superhero experience to the streets: from lamp post banners to MRT cabins, MRT Stations, bus exteriors, and newspapers for an integrated campaign to recruit the public to join our Justice League superheroes.