CapitaMalls Asia, J Cube
Shopping Mall — Environmental Branding for J.Avenue
To introduce a brand new shopping experience, J Cube coined J.Avenue: a Harajuku-/Hongdae-inspired cluster in J Cube with short lease periods for an ever-changing line-up of shopping for their customers.
atomz has been involved in the project since the planning stage. The brand J.Avenue and its logo design was coined by and designed by atomz, inspiration drawn from the iconic Abbey Road photo that reflected pop culture. We then further developed their teaser campaign which included the hoarding design and some additional on site collaterals.
atomz was also the sole agency in-charge of designing the décor for J.Avenue that was meant to bring excitement, and photo/selfie opportunities to attract visitors. With 4 unique themed zones: