atomz celebrates Singapore's birthday as a creative sponsor!

2007 saw Singapore celebrate her first water-borne National Day Parade: NDP @ Marina Bay 2007. Focusing on this remarkable fact, atomz designed a series of attention-grabbing collaterals to publicise the event. These collaterals featured everyday Singaporeans from various walks of life preparing themselves for the water-themed NDP. This is conveyed through their swimwear accessories and their submersion in water, despite being clothed in everyday attire. The visuals appeared on posters, light-box panels, buses, taxis, in MRT trains, lamp-post banners and Zo cards.