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Lily Chia Joseph D'aranjo Ho Soo Toon
Gus Goh Chew Lip Heng  


Lily Chia
Agency Director
& Founding Partner


Lily started atomz in August 2002 with a vision to raise the profile of Singapore-based companies through stronger branding and communications.

Apart from being a mentor and friend to the entire team, she heads the brand development (BD) division, developing sound integrated branding strategies to support clients’ goals. Satisfied clients include the Infocomm Development Authority, SPRING Singapore, System Access Ltd and Amtek Engineering Ltd.

Earlier on in her career, Lily was part of the Economic Development Board’s Enterprise Development Division. She later became the business development manager at BizArts Creative, handling large-scale national projects such as the National Day Parade 1999 and the World Expo 2000. She developed a firm understanding of the brand strategy industry and recognized an untapped opportunity in merging creative processes with business strategies over the time.

The capable first-class honours holder in business was honoured a distinguished place amongst the panel of judges at the Promising Brand Awards 2005.



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