atomz creates “girly” campaign for the Singapore Sports Council

The Singapore Sports Council (SSC) was won over by atomz’ concept of making sports a girl thing, using it as the key campaign strategy to increase women’s participation in sports. Working around the campaign tagline of “Sports. Make it a girl thing.”, atomz designed a print ad, an event ad and brochure, as well as a bus ad, to encourage women to get fit and inspire their friends to adopt a healthy lifestyle. The campaign collaterals were also conceptualised to draw women to sign up for Women’s Day Out (WDO)—an annual sporting event organised by the SSC that features its signature outdoor aerobics marathon.