atomz lands one-year contract with Singapore’s Public Service Division (PSD)

One organisation, three different target audiences. That was the challenge thrown up by PSD in their quest to find an agency that could provide effective through-the-line campaigns for their scholarship, civil service and administrative service recruitment. With gusto and ingenuity, atomz prepared three unique, creative campaign concepts and advertisements that hit the right note. For instance, the campaign concept of “More is Less” challenges potential candidates on their ability to confront tricky issues—a fitting image that captures the stature of the PSC Scholarships, the most prestigious scholarship in Singapore. atomz has been commissioned to execute all three recruitment campaigns which include ATL advertisements, BTL collaterals, interactive media, as well as supporting creatives for career fairs and other such events.