atomz and the Media Development Authority of Singapore (MDA) puts the spotlight on the nation’s media scene

With its new strategic positioning under the Media Fusion brand name, MDA needed to update its overseas marketing collaterals to suit its revamped image. atomz was commissioned to create a full set of collaterals that adheres to its newly created visual identity that could be carried across the different media segments i.e. animation, publishing, etc, whilst keeping to Media Fusion’s visual communication system that consisted of lava graphics. The final design implementation featured a set of colour-coded collaterals consisting of lava graphics and images, each representing a specific media in the industry.