“Controversial” animal sterilisation campaign garners multiple awards

atomz-designed campaign for the Agri-Food and Veterinary Authority of Singapore (AVA) on Responsible Pet Ownership wins multiple awards at various design competitions. At this year’s SPH Ink Awards, the AVA campaign took the Bronze (campaign) and Readers’ Choice award—where the ads won about 4000 out of the 20,000 online and SMS votes cast by the readers—while over at the Singapore Outdoor Advertising Awards, judges awarded it a Bronze in the ZoCards category. The campaign comprised four ads, each featuring a dog, cat, rabbit and hamster “suited up” with a condom and accompanied with the tagline “You can’t teach them to play it safe – sterilise your pets”.