The Singapore International Racing Festival is the annual flagship event for Singapore Turf Club (STC). atomz, as the retainer agency for annual STC, supports the entire creative above the line campaign. This year’s creatives for SIRF is an important milestone for STC to project its events as more lifestyle and to reach out more to PMEBs. Thus the creative approach this year differs from previous years by creating a fashionable and celebratory feel, bringing in faces for more warmth and and a greater personal touch.
