Ideas:
By putting the message in the simplest of forms, the team arrived at I ♥ Musuems, taking reference from I ♥ NY. This was easy to understand and adapted well in almost any way desired. Combined with a mix of quirky artwork, the Annual Report was put together, with a look and feel that stands out from the yearly crowd of public sector annual reports.
Impact:
The I ♥ Musuems brand took on a life of its own, and beyond the annual report.
