Insight:
The International Museum Day is celebrated around the world and Singapore’s 52 museums are the destinations to visit in May.
Ideas:
Children forms the centre of attraction and hence the team used fun and tasteful illustrations to reach families – parents and kids – both in print and online. An IMD button was also created giving a unique identity to International Museum Day.
Impact:
The concept and visuals help drive the campaign that was well attended. The IMD brand is retained and is theme-adapted yearly.
