nex is a brand new shopping mall located in Serangoon Central. atomz was appointed as their creative agency after a three-way pitch where our communication and design capabilities are tested.
Our creative idea communicates nex as the biggest mall in the north-east that offers the variety of city shopping in the Serangoon heartland. At the same time, we crafted an advertising grid - inspired by their logo - that is unique to the mall.
This month-long campaign saw our creative work on mediums such as press advertisements on Straits Times, TODAY and my paper, bus wraps, and MRT platform.
