CEPAS by IDA is a way for Singaporean shoppers to use smartchips in their cards to pay for food, transport and other such conveniences. However, many were unaware that their ez-link or NETS Flashpay cards could be used for more than just transport.
That’s where atomz stepped in. With our Just Tap It! Campaign, we raised public awareness with a catchy tagline, giving people a mnemonic device that they could associate with their CEPAS card!
