Philips Avent Baby Bonus Promotion

This campaign reflected Philips position as a market leader for parenting and baby products while helping to drive sales with a promotional campaign that was aligned Singapore’s push for higher birth-rates. To achieve this, both mothers as well as...

BCA Career Fair

To promote BCA’s scholarships and career options in the Building and Construction industry, we created a campaign which not only listed the available options to its target audience but also changed the image of jobs in the building and...

Singapore Turf Club Calendar

In conjunction with the launch of the new STC brand identity, we produced a calendar, which was to be presented to the staff and business partners of STC for the new year. Besides containing the racing fixture, this calendar...

Singapore Turf Club Brand Corporate Identity

Being so established a brand, STC really only needed to update and evolve their brand image to reflect a new age of fun, excitement and entertainment. We created a brand identity that could appeal to younger audiences and families...

Philips 8citing Giveaway

We created a theme and mascot inspired by Paul the Octopus of the 2010 World Cup fame for Philips in their Christmas 2010 and Lunar New Year 2011. The campaign enjoyed an advantage compared to other typical looking festive...