In a market where ironing was still more common than steaming, Philips found that selling the Garment Steamer was quite the challenge. As a last resort, Atomz was roped in to engineer a creative campaign to get the target audience to identify with a need for the product. We decided to humanize the product, called it Clothes’ Best Friend and took the concept from press ad to marketing collaterals and sales kit with great success. 

A newly set up tennis school with professional tennis players for instructors located at Tanglin Club had decided to step up its marketing efforts starting with its website. On top of producing their new logo and website, Atomz provided strategic recommendations and social media marketing support to better reach this niche target audience. 

Shortly after the Budget 2011 was released by the government, Philips wanted to celebrate its 60th Anniversary. We took the opportunity to angle a free-gift promotion with a refreshing yet familiar headline, ‘Philips Grow & Share With Everyone’. The visual concept we proposed reflected the ever expanding range and reach of Philips products in Singapore. The campaign also included a charity element to show Philips’ long-standing commitment to the community. 

As restaurant goers increasingly look for dining options from their smartphones, Jin Shan realised that their website, which was built on a full flash platform, did not allow iPhone users to navigate around the site effectively from their phone. Atomz revamped and rebuilt the website making it accessible and compatible for every platform, and provided a package that allowed Jin Shan to quickly and affordably update the website with their latest promotions. 

As one of Singapore’s signature attractions, the Marina Bay Singapore Countdown sought to become the place to go to for meaningful and entertaining New Year celebrations. Through print and radio ads, our campaign harnessed the popularity of the wishing spheres to highlight all scheduled activities and performances and rally the nation to the Marina Bay area for a big countdown celebration. 

This campaign reflected Philips position as a market leader for parenting and baby products while helping to drive sales with a promotional campaign that was aligned Singapore’s push for higher birth-rates. To achieve this, both mothers as well as mothers-to-be were targeted and rewarded for buying Philips AVENT.

To promote BCA’s scholarships and career options in the Building and Construction industry, we created a campaign which not only listed the available options to its target audience but also changed the image of jobs in the building and construction industry from a “job under the sun” to a technologically advanced industry filled with a wide range of career options.

In conjunction with the launch of the new STC brand identity, we produced a calendar, which was to be presented to the staff and business partners of STC for the new year. Besides containing the racing fixture, this calendar also contained fascinating facts and information about horses and horse-racing.

Being so established a brand, STC really only needed to update and evolve their brand image to reflect a new age of fun, excitement and entertainment. We created a brand identity that could appeal to younger audiences and families while preserving their exclusivity and legacy. At the same time, our brand CI also reinforced STC’s position as a leading racing club and authority in the region.

We created a theme and mascot inspired by Paul the Octopus of the 2010 World Cup fame for Philips in their Christmas 2010 and Lunar New Year 2011. The campaign enjoyed an advantage compared to other typical looking festive ads and encouraged the audience to spend a little more than they normally would with a sure-win lucky dip promotion.