As one of Singapore’s signature attractions, the Marina Bay Singapore Countdown sought to become the place to go to for meaningful and entertaining New Year celebrations. Through print and radio ads, our campaign harnessed the popularity of the wishing spheres to highlight all scheduled activities and performances and rally the nation to the Marina Bay area for a big countdown celebration. 

This campaign reflected Philips position as a market leader for parenting and baby products while helping to drive sales with a promotional campaign that was aligned Singapore’s push for higher birth-rates. To achieve this, both mothers as well as mothers-to-be were targeted and rewarded for buying Philips AVENT.

To promote BCA’s scholarships and career options in the Building and Construction industry, we created a campaign which not only listed the available options to its target audience but also changed the image of jobs in the building and construction industry from a “job under the sun” to a technologically advanced industry filled with a wide range of career options.

In conjunction with the launch of the new STC brand identity, we produced a calendar, which was to be presented to the staff and business partners of STC for the new year. Besides containing the racing fixture, this calendar also contained fascinating facts and information about horses and horse-racing.

Being so established a brand, STC really only needed to update and evolve their brand image to reflect a new age of fun, excitement and entertainment. We created a brand identity that could appeal to younger audiences and families while preserving their exclusivity and legacy. At the same time, our brand CI also reinforced STC’s position as a leading racing club and authority in the region.

We created a theme and mascot inspired by Paul the Octopus of the 2010 World Cup fame for Philips in their Christmas 2010 and Lunar New Year 2011. The campaign enjoyed an advantage compared to other typical looking festive ads and encouraged the audience to spend a little more than they normally would with a sure-win lucky dip promotion. 

nex is a brand new shopping mall located in Serangoon Central. atomz was appointed as their creative agency after a three-way pitch where our communication and design capabilities are tested.

Our creative idea communicates nex as the biggest mall in the north-east that offers the variety of city shopping in the Serangoon heartland. At the same time, we crafted an advertising grid - inspired by their logo - that is unique to the mall.

This month-long campaign saw our creative work on mediums such as press advertisements on Straits Times, TODAY and my paper, bus wraps, and MRT platform.

We recently ran a campaign to publicise the launch of American Depositary Receipts (ADRs) for Singapore Exchange Limited. The purpose was to make people aware that these ADRs, which were previously only available in the USA via NASDAQ, were now also available on SGX Globalquote.

The ad was published in several international finance publications, and heralded a first time in Asia event for our client.

To celebrate our hard work in the past couple of months, atomz got together
for a dinner outing at Vienna International Seafood and Teppanyaki Buffet
Restaurant! Located at the basement of United Square, the heavenly buffet
spread delivered more than what everyone expected!

As an ideas company, we should look the part! We recently changed the look
of our office waiting area as well as conference room to reflect on the
wacky think tanks that we are. Check out these pictures of our new trendy
office welcome!