ARCHIVE June, 2011

Philips Avent Baby Bonus Promotion

June 16, 2011

This campaign reflected Philips position as a market leader for parenting and baby products while helping to drive sales with a promotional campaign that was aligned Singapore’s push for higher birth-rates. To achieve this, both mothers as well as mothers-to-be were targeted and rewarded for buying Philips AVENT.

BCA Career Fair

June 16, 2011

To promote BCA’s scholarships and career options in the Building and Construction industry, we created a campaign which not only listed the available options to its target audience but also changed the image of jobs in the building and construction industry from a “job under the sun” to a technologically advanced industry filled with a [...]

Singapore Turf Club Calendar

June 16, 2011

In conjunction with the launch of the new STC brand identity, we produced a calendar, which was to be presented to the staff and business partners of STC for the new year. Besides containing the racing fixture, this calendar also contained fascinating facts and information about horses and horse-racing.

Singapore Turf Club Brand Corporate Identity

June 16, 2011

Being so established a brand, STC really only needed to update and evolve their brand image to reflect a new age of fun, excitement and entertainment. We created a brand identity that could appeal to younger audiences and families while preserving their exclusivity and legacy. At the same time, our brand CI also reinforced STC’s [...]