ARCHIVE May, 2011

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Philips 8citing Giveaway

May 23, 2011

We created a theme and mascot inspired by Paul the Octopus of the 2010 World Cup fame for Philips in their Christmas 2010 and Lunar New Year 2011. The campaign enjoyed an advantage compared to other typical looking festive ads and encouraged the audience to spend a little more than they normally would with a [...]