As one of Singapore’s signature attractions, the Marina Bay Singapore Countdown sought to become the place to go to for meaningful and entertaining New Year celebrations. Through print and radio ads, our campaign harnessed the popularity of the wishing spheres to highlight all scheduled activities and performances and rally the nation to the Marina Bay [...]

This campaign reflected Philips position as a market leader for parenting and baby products while helping to drive sales with a promotional campaign that was aligned Singapore’s push for higher birth-rates. To achieve this, both mothers as well as mothers-to-be were targeted and rewarded for buying Philips AVENT.

To promote BCA’s scholarships and career options in the Building and Construction industry, we created a campaign which not only listed the available options to its target audience but also changed the image of jobs in the building and construction industry from a “job under the sun” to a technologically advanced industry filled with a [...]

In conjunction with the launch of the new STC brand identity, we produced a calendar, which was to be presented to the staff and business partners of STC for the new year. Besides containing the racing fixture, this calendar also contained fascinating facts and information about horses and horse-racing.

Being so established a brand, STC really only needed to update and evolve their brand image to reflect a new age of fun, excitement and entertainment. We created a brand identity that could appeal to younger audiences and families while preserving their exclusivity and legacy. At the same time, our brand CI also reinforced STC’s [...]