In a market where ironing was still more common than steaming, Philips found that selling the Garment Steamer was quite the challenge. As a last resort, Atomz was roped in to engineer a creative campaign to get the target audience to identify with a need for the product. We decided to humanize the product, called [...]

A newly set up tennis school with professional tennis players for instructors located at Tanglin Club had decided to step up its marketing efforts starting with its website. On top of producing their new logo and website, Atomz provided strategic recommendations and social media marketing support to better reach this niche target audience. 

Shortly after the Budget 2011 was released by the government, Philips wanted to celebrate its 60th Anniversary. We took the opportunity to angle a free-gift promotion with a refreshing yet familiar headline, ‘Philips Grow & Share With Everyone’. The visual concept we proposed reflected the ever expanding range and reach of Philips products in Singapore. [...]

As restaurant goers increasingly look for dining options from their smartphones, Jin Shan realised that their website, which was built on a full flash platform, did not allow iPhone users to navigate around the site effectively from their phone. Atomz revamped and rebuilt the website making it accessible and compatible for every platform, and provided [...]

As one of Singapore’s signature attractions, the Marina Bay Singapore Countdown sought to become the place to go to for meaningful and entertaining New Year celebrations. Through print and radio ads, our campaign harnessed the popularity of the wishing spheres to highlight all scheduled activities and performances and rally the nation to the Marina Bay [...]